Entering the adult stage of my life, bras shopping was not an easy thing. The fact is I have deep cups and a small waistline and so it was hard to find bras that would fit properly, when looking in regular retail stores. I then decided to turn to specialized stores where the bras were not fitting… my style. Constantly at a quest to find the perfect bra, I thought it must be a challenge for other women with a morphology like mine as well. How do I feel in complete harmony with my body? How do I feel like sexy and comfortable with myself, despite not having a “standard” shape?
I knew I could not be alone in this situation. So, after years of dissatisfaction with not being able to find a solution, I decided to create one: Distinction, a lingerie brand that dresses women with generous breasts. Distinction is synonymous with difference, individuality, elegance, refinement, honor… whether it is through your body or the way you present yourself.